Goldfinch
Automotive
A complete website refresh for this well established automotive company based in Chipping Campden.
The main goal was to give a more professional look to the website and update the content accordingly.
Clean
Design
The client was keen that the design should be as simple as possible, without being so minimal that it comes across as boring.
They expressed that their previous website was a bit of a mismatched jumble, thus wanting a more professional and clean approach for the new website design.
Responsive Design
In Q1 of 2023, 60.89% of traffic was from mobile devices when browsing the internet. So with that in mind, it was important that this project be a mobile first design.
Another very important consideration was that a lot of Chinese customers would be potentially be visiting the new website. This would require a translation tool to be implemented on the site which was always accessible.
Overhauling
the branding
Along with a new complete website design, my client also wanted to reboot the branding with new stationary, power point presentation templates and promotional stickers.
With a refreshed new look to their branding and website, my client could now confidently head into a board meeting and pitch knowing he looked as professional as possible.
Parts Photography
To really showcase Goldfinch Automotive’s talents when it comes to engineering, real world examples of their products installed in vehicles was the best way to do this.
A selection of high end vehicles were selected, such as the Bentley Mulsanne and Range Rover Autobiography to demonstrate the switches and handles which were created by Goldfinch Automotive.
Rolls Royce Phantom
Bentley Mulsanne
Range Rover Autobiography
Monotone with a
hint of #e9b00c
In order to meet the clients brief of simplicity, I opted for a monotone look, using black and white for the main theme, contrasted with a hint of golden yellow taken from their goldfinch bird symbol.
Strong imagery of engineering samples, engineering in progress and the finished products all help to build confidence in Goldfinch Automotive and their abilities to produce high quality automotive parts.
Project
Complete Website Overhaul
Client
Goldfinch Automotive Ltd
Sector
Automotive Engineering
Year
2023
Audience
Global / Online
Services
- Branding
- Digital Design
- Web Design
- Graphic Design
- Photography
- Printing
- Web Hosting
The Brief
To create a clean and minimal website design, whilst maintaining a professional and proven look. The already established Goldfinch Automotive brand needed a fresh look for their website along with some tightening up of their current logo and branding.
New stationary, stickers and power point presentations were also needed to bring everything together cohesively.
The final function that was required was the use of a translator, taking the content from English to Chinese (Simplified) for their Chinese customers and suppliers.
The Result
The project was delivered on time and beyond expectation. All of the criteria were met and surpassed in some cases where I saw an opportunity to improve things further over the previous website design.
The new website design was very well received by Goldfinch Autotmotive’s Chinese suppliers and customers, praising the simplistic design and how easy the translation tool was to use.
Future work has been secured and further projects are underway in 2024.
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