Expression Automotive
The place to go when it comes to automotive upgrades and enhancements. Established in 2010 in Baildon, Expression Automotive have become the number one business to get your vehicle tints installed by.
Offering many other enhancements for your vehicle, including engine remaps, vinyl wrapping and detailing services. Trusted by many clients with their high end vehicles, it was a pleasure to work on this long term project for Expression Automotive.
Photography & Videography
Expression Automotive were looking to utilise an array of my services. Starting off with photography and videography of a handful of high end cars that they had booked in for enhancements.
Anybody that knows me personally will be aware of my passion for cars, so combined with another of passions, photography, this was an ideal project for Kiseki Studio.
Aston Martin V8 Vantage
Audi R8 Plus
Ferrari 488 GTB
Transforming the
Lamborghini Gallardo
The larger project from Expression Automotive was to document the transformation of this Lamborghini Gallardo undergoing a full vinyl wrap in baby blue.
Play Video
Brighter
& Clearer
Improving upon an already successful website design isn’t an easy task. However I believe that with the right amount of tweaking and improvements to the original design, the new brief was met.
Utilising the photography portfolio I had already built up for this client, I was able to make use of the strong imagery throughout the website to provide maximum impact to potential customers looking to enhance their vehicle.
Responsive
Design
Responsive design is always in mind at Kiseki Studio, this website is no exception. With over 75% of their customers browsing on a mobile device.
This put the focus on a mobile first design, finding the balance between design and functionality. With the addition of an online booking system, it was critical that the design was right in order for customers to intuitively navigate their way through the booking process.
Striking
Choices
Having so many product choices, such as tinting, vinyl wrapping, vehicle remaps and so on. It was important to show these in a clear and concise way in order for their customers to make the right decisions for enhancing their vehicles.
Opting for an angular design, drawing the customers attention with bold colours, impactful photography and clear typography.
AMG GT
Ferrari 488 GTB
Lamborghini Huracan
Project
Portfolio / Online Booking System
Client
Expression Automotive Ltd
Sector
Automotive
Year
2015 – 2022
Audience
Worldwide / Online
Services
- Digital Design
- Web Design
- Graphic Design
- Innovation
- Photography
- Development
- Videography
The Brief
Jamie got in touch with me initially for some photography and videography work back in 2015. He was looking to improve the image of Expression Automotive by introducing more professional looking photographs of their high end customer vehicles.
After many successful photo and video shoots, Jamie interested in updating his website and adding new features for his customers. An online booking form was requested to aid with timekeeping and assigning different jobs to his employees.
As well as the online booking system, an overhaul of the whole design was requested and to utilise the archive of photographs that had built up over the years. This was also an opportunity to look into the SEO performance.
The Result
From the first batch of photographs Jamie was ecstatic with the results. Receiving plenty of praise from their social media followers, for the quality of the work and professionalism of the installers.
The website was the next to receive the treatment from Kiseki Studio. This boosted bookings by 55% the same year the new website and booking system were completed. A rise in new customers also gained them more followers across their social media platforms. This resulted in more opportunities to work on high end vehicles and show off their high quality creations.
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